Strawberry Shortcake and Produce for Better Health Foundation (PBH) want to increase children’s consumption of fruit. As characters that kids love and moms trust, Strawberry Shortcake and her berry best friends will make healthy eating fun for kids with year-round activities including two promotions, “Fruit & Veggies – More Matters” in September 2009 and National Strawberry Month in May 2010.

Strawberry Shortcake and Produce for Better Health Foundation are a natural partnership, because the classic, evergreen property has a fresh, new look and world based on fruit. With their new fruit-forward makeover, Strawberry Shortcake and her friends now prefer real fruit to fruit-flavored desserts. This natural association will encourage a new generation of kids to increase their consumption of fruit.

PBH websites will feature new Strawberry Shortcake imagery over the entire year. Strawberry Shortcake themed kid-friendly (and healthy!) recipes will also be featured in the “get kids involved” section of fruitsandveggiesmorematters.org site and on foodchamps.org.